Today I’m going to give some tips on posting Flyers and Yellow Page Advertising. One is an inexpensive way to market and the other is more than likely a waste of your marketing dollars.
By posting signs you will gain an inexpensive way to establish identity with but a small investment in time. As with all forms of advertising you will once again benefit from others hard work. Below is a list of places to both find and post signs:
Go to the above places and write down both the location as well as the companies and phone numbers of those who post there. Sketch specifically effective signs that catch your interest as well. Now take this goldmine of information and call everyone who has posted. Tell them that you are interested in posting signs and would like their expert advice.
Specifically find out where else they have posted, where have they received the best results, and with which signs have they received the best results. After all of this information is gathered you will know were post as well as what selling angles to use in posting.
Apply the templates gained from your sketches to creating your own custom signs. Are you beginning to see a trend in marketing effectively? If it sounds easy the fact is that it is for those who put in enough time. Below I add a few more tips that will help you on your way:
Spending two days posting and analyzing signs once a month has continually surprised me over the years with great continued pull that rivals many other forms of advertising. I hope you will try this medium and I wish you the same success that I have received.
Yellow Page Advertising
If you invest in yellow pages advertisements make sure you really know what they can do for you before you shell out a great deal of money or change your name to AAAA1 Banking.
The yellow pages is simply a service directory for shoppers who have no preference and basically want only a low price. Since your goal in advertising is to build relationships by establishing quality and not quantity customers I would steer you away from it.
This doesn’t mean you shouldn’t however buy an add in the yellow pages, but instead that you should buy advertisement. The only reason I have ever had to persuade a small to medium sized business to buy a display ad is when a great deal of their sales are made by phone. When I give this advice I always receive the retort, “How will people be able to find me?” I answer this question by stating, through advertising that will not involve displaying your business next to all of your competitors.
Yellow Page Specifics
That’s all Folks
These tips should provide you with the same great results they have provided to me over the years. If you want some examples of good flyers check out The 50 Greatest Ads in History. You’ll also benefit greatly by reading my tutorial on Writing Headlines that Sell, Writing Copy that Sells, Writing Copy that Sells Pt. 2, and Flyers and Brochure Tips.
Till Next time…