Today, I’m going to provide specific tips on creating inexpensive Flyers and Brochures. If you haven’t already, read my articles on Copy Writing:
Flyers and Brochures
Circulars or flyers are inexpensive ways to sell a specific product or service. On the other hand brochures can be inexpensive or quite expensive ways to prove to your customers that your business is for real.
I’ve never known these two mediums to work without the use of tele-selling or canvassing. However as the strength of personal letters increases in cooperation with other mediums, the same holds true for circulars. Brochures on the other hand should be used to enforce your identity, sell services, and high value products.
If you are planning on sending many pieces use flyers. The simplest form of circular is printed on one side and allows you to double it as a flyer to hang on bulletin boards. The most effective form of circular is however the double sided type.
Your circular must do the following:
Copy What Has Been Proven to Work
To help yourself in creating an effective circular take a look at effective circulars that have attracted your attention. Ask yourself why does it work, what doesn’t work, and how can I translate its effectiveness to sell my product or service.
Become a junk mail fanatic. This is probably the best advice I can give you. Sign up for everything and anything. Answer tele-marketers questions and ask for product brochures whenever possible. This information is like a free trip to an advertising company and will save you thousands of dollars to use else were in your marketing campaigns.
If you are in the business of selling high value products or services think about brochures. Brochures are a good idea for these types of companies because they display your expertise, experience and abilities.
If you are going to invest in a brochure you must make it as attractive as possible. I’ve seen countless numbers of businesses go half way with their brochures and instead of gaining customers they have in fact hurt their image.
So you ask how do I design an effective brochure? Well you must follow many of the rules we have spoke on in creating flyers. You now are going to borrow ideas from the brochures of major corporations however. Look at annual reports and high valued offering brochures from those major corporations in your industry. By doing so you gain a clear idea on how to bring accross a strong image in much the same ways as these companies do.
One of my rules of marketing small to medium sized businesses is, “If you are selling image do as the corporations do, however if your looking for loyalty do as a friend would do.” It is often a good idea to not market like major corporations. In creating brochures however that rule doesn’t apply.
I hope this article adds to your success in marketing your company. If you have any questions leave them below. I leave you with some really nice flyer samples.