In this article I’ll give you tried and true ways to succeed through newspaper advertising. If you haven’t read Writing Headlines that Sell, Writing Copy that Sells, Writing Copy that Sells Pt. 2, and Flyers and Brochure Tips, you should read those first. There you will find out how to write great copy for your marketing pieces. Now that your ready I’ll cover the specifics on how to market through newspaper advertising.
Newspaper Display Ads
You’ll receive fast results when you advertise in the newspaper, however you’ll escape the attention of those not in the market for your product right now. Because of this fact you want tho aim your ad at price concious now buyers.
You decide on how your ad should look in the same way that you did when picking out a classified ad. Look for ads that catch your eye and have a feeling consistent with your identity. Then look for that ad in papers 6 monthes, 1 year, and even 2 years in the past for that same ad to see if it is successful. Model your ads from those that have been successful.
Now place different ads in those papers in your area each providing a different coupon and ask customers to bring it with them to your store. Now analyze the pull of different papers and ads. From your analysis cut out the losers and then work on analyzing deeper which ads are effective and lastly which day of the week is most effective.
If your starting to see a trend in how to market which is to find which ideas work and use them to sell your product then your on the right track. Marketing really is more of a science than a creative art and if you do approach a marketing company make sure they show you how they came to the design your ad. If they simply say they have creative people that have an idea of what is successful, demand proof.
This is what they should show you:
You want to use the strengths of successful advertisements, however you never want to simply copy. If you do you’ll give your customers an uneasy feeling. At the same time you’ll stray from your identity, and we know from paste reading what Pavlov’s dog did when it received mixed feelings. It stopped salivating when the bell rang.
When to Advertise:
Where to Run Ad
To quickly overview all we’ve learned. Create template for your ad from other ads that have shown to be successful.
Stick with your established identity. Aim your ad at price conscious now buyers. Tract your results. Keep your ad factual and to the point. And finally run your ad at least once a week on that day which is providing you with the best pull.
I hope you enjoyed this article. If you have any questions leave them below.
Till next time…