I don’t do book reviews, but when I’m asked to do something I feel obligated. About a month ago Guy Kawasaki sent me his new book Enchantment and asked me what I thought.
If you don’t know who Guy Kawasaki is he:
Was involved in creating the classic Apple 1984 commercial
Here I provide 2 videos on how you can exploit how people make decisions. This article came about because Drzhivago asked, “Can you teach me to implant ideas into peoples heads like the movie Inception?”
It can be done quite easily by understanding how a person decides to believe or not believe...
Here is my whole Selling System & Sales Script Video Series. Here I’ll cover:
1. My Selling System
2. How to Create a Sales Script
3. Numerous Sales Strategies
4. How to Make Cold Calls
5. How to Sell Value
6. Closing Techniques
7. How to Identify the Customers Needs
8. And, much, much...
I was sent an email from Kelly B, asking me “How do I win an argument?” I read a bunch of book’s on the subject and this is what I found:
Use welcoming body language
Get them to like you
Listen to their side
Avoid saying the word that they dislike. Ex. Abortion, Immigration, etc.
In this article on Negotiation, I’ll go further into “How We Make Decisions”. This information comes in part from a book called Influence: The Psychology of Persuasion, which is one of the best books I’ve ever read. Part one of this article can be found here Theory Negotiation : Bargaining...
Anyone that reads my articles realizes I read many books, but today I want to focus on just one because I think it’s one of the best I have ever read. It is called Influence: The Psychology of Persuasion. There are many theories involving how we can best negotiate. In this article and the next I’ll go...
Here is the final Indirect Hypnosis article pertaining to Meta-Programming. If you perform this test on yourself you will learn a great deal about how your own mind works. Better yet, if you perform this test on others it will immediately eliminate any communication issues you may have. I hope you enjoyed...
How we Decide, How to Respond through Communication and Work with Others
This article will continue to provide you with high level communication tools. These skills could be used with great effect in managing, marketing, or in your personal life. Well on to the exercises.
Recharging Style (Extrovert,...
In this article, I’ll continue explaining how our brains work. I will use my own personal results as an example. If you ask people the questions I present here you will learn how a person:
Decides on Preferences
Deals with Stress
Reacts to Situations
NLP is used in nearly every form of professional marketing you consume on a daily basis. It is a branch of psychology, first created, by Richard Bandler and John Grinder.
NLP techniques are used to figure out how a person’s brain processes information. More specifically how a person: