Make your Own Logo

Let me be frank! Most small business logos are terrible! Why? Because most people don’t follow a tried and true method for designing great logos. Copy from the masters. You can either pay a marketing company a lot of money to do it, or you can make your own logo.

Now I’m not abdicating blatant copying of another companies logo, I’m just saying you should use great logo designs as a guide. I’ve designed logos for the past ten years and in this article I’m going to describe the process, so you can design your own logo. Don’t worry it’s actually simple. As Picasso said, “I’ve never seen a great idea I didn’t steal.”

First, you need to get a giant list of great logos in front of you. I’ve assembled below, 634 of the best logos I’ve ever seen. Flip through them and write down those that catch your eye. Look specifically, for the following:

  • Images that have something to do with your business. Ex. If you repair cars, look for car type logos.
  • Look for interesting uses of lettering that you will use. Ex. If you have an L in the name of your business, look for interesting uses of the letter L.
  • Look for images that are just attractive to you. Ex. If you repair cars, look for commonly used images in relation to cars like: wheels in flames, images connoting speed, images connoting safety, images connoting cleanliness, etc.

Now take all of the logos, that caught your eye, print them out and lay them in front of you. With a pencil, so you can easily erase changes, combine the different logo designs into as many new designs as possible. This is how designers make their own logos. Their ideas don’t just pop out of thin air. Nor is their any magic behind logo design.

In regards, to choosing the right font for your logo remember that simple is better. There are three main types of fonts:

    • serif,
    • sans-serif,


  • script

Serif fonts, as a whole, are considered old fashioned, while sans-serif fonts are considered modern. There are good versions of both, that you can use for your logo. I would however almost never use a script font for most logos. Those fonts that can be found on every computer include:

  • Arial
  • Arial Black
  • Comic Sans MS
  • Courier New
  • Georgia
  • Impact
  • Lucida Console
  • Lucida Sans Unicode
  • Palatino Linotype
  • Tahoma
  • Times New Roman
  • Trebuchet MS
  • Verdana
  • MS Sans Serif
  • MS Serif

If you choose one of these fonts for your logo you’ll gain many benefits, but I leave it for you to chose. if you go through the process of looking for guidance from the logos below I don’t think you can go wrong.

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In future articles, I’ll walk you step-by-step through the process to make your own logo and I’m happy to help in any other ways you would like. Either way, having a logo that looks good on all your promo items is important to the strength of your brand.