Recent Gallup polls found that direct marketing was the most common communications medium during the late 90’s. Direct marketing refers to direct mail, mail order, coupon advertising, telephone marketing, direct response tv, door to door salesman, web sites, or any other method of marketing that aims to make a sale right then and there.

89 percent of marketing directors use direct mail to generate leads, while 48 percent use it to generate sales Direct mail is very expensive and should never be tried without the help of a marketing company. But as always it is best to be informed before trying any new marketing medium.

How you can gain information on how to set up a great campaign is to take a look at the best in direct mail.

Successful Direct Mail Marketers:

• L. L. Bean
• Lands End
• Hammacher Schlemmer
• Brookstone
• Fandom Continue reading Marketing Examples: Direct Mail Tips →