Category Archives: Marketing Examples

Sample Menu’s Marketing Examples

Dennys Sample Menu Marketing Example 5After I put up my list of top restaurant food’s I received an email asking, “How are we supposed to start a restaurant without a nice menu?” So, here I provide some of the best restaurant Menu Marketing example’s.

I looked at hundreds of menu’s last year, and I have to say in my opinion Denny’s knows how to design a great menu. I don’t know about the food, but the menu’s are amazing! There goes my Denny’s sponsorship:)

I put tons of menu’s through focus group’s and Dennys won by a wide margin. I also included a few menu’s from TGI Friday’s because they won second place. I have other menu’s and if you want to see all of them, leave a comment down below.

Here to Serve

Think Tank

Marketing Examples: Most Amazing Signs

One of the number one ways to make your business seem legitimate is to have an amazing sign. For some reason many business owners don’t have, or choose to use inferior signs. For those people that understand the importance of a great sign, I’ve assembled a list of some of the most beautiful sign samples I’ve ever seen. Use them as an example of what your sign should look like.

Put a sign like these in front of your place of business and wait for the customers to come pouring in. If these signs are used in collaboration with my store front and interior examples, watch out!

You can click the images for a bigger view of each sign. If you want to see more articles like this, comment below.

Sample Sign WinfreysSample Sign Virgin Megastore Continue reading Marketing Examples: Most Amazing Signs

Marketing Examples : Best Store Interiors

A few articles ago I wrote about the Best Store Fronts. I will soon post a large assortment of beautiful signs, for all the people that have been asking for those. Today I’ll show you some of the most beautiful Store Interiors. These are the best of the best. I hope you enjoy them and if you have any other requests, post them below. -Think Tank

Store Interior for William SonomaStore Interior for Urban Outfitters Continue reading Marketing Examples : Best Store Interiors

Marketing Examples: Radio Advertising

Now we are going to take a look at both an extremely powerful way to market as well as an easy way to lose money, radio advertising. The worst disasters in marketing that I’ve heard have all been in this form of marketing. People have told me stories of how they have lost hundreds and thousands of dollars marketing on the radio and they all occured because these people were uninformed on how much money it takes to market here.

I’ll now give you some tips so that you will know if radio marketing is for you. To properly market on the radio you must achieve 3 to 5 net impressions for 16 weeks and continue from that point on with 3 to 5 net impressions 3 out of every 4 weeks. On average this means you will have to run 10 to 16 ads per week to gain that many impressions depending on the strength of the station your going to run your ads on. This amounts to $4000 or more per week on. If that cost scares you do not use radio advertising. Continue reading Marketing Examples: Radio Advertising

Marketing Examples: Direct Mail Tips

Recent Gallup polls found that direct marketing was the most common communications medium during the late 90’s. Direct marketing refers to direct mail, mail order, coupon advertising, telephone marketing, direct response tv, door to door salesman, web sites, or any other method of marketing that aims to make a sale right then and there.

89 percent of marketing directors use direct mail to generate leads, while 48 percent use it to generate sales Direct mail is very expensive and should never be tried without the help of a marketing company. But as always it is best to be informed before trying any new marketing medium.

How you can gain information on how to set up a great campaign is to take a look at the best in direct mail.

Successful Direct Mail Marketers:

Marketing Examples Newspaper Ad Tips

In this article I’ll give you tried and true ways to succeed through newspaper advertising. If you haven’t read Writing Headlines that Sell, Writing Copy that Sells, Writing Copy that Sells Pt. 2, and Flyers and Brochure Tips, you should read those first. There you will find out how to write great copy for your marketing pieces. Now that your ready I’ll cover the specifics on how to market through newspaper advertising.

Newspaper Display Ads
You’ll receive fast results when you advertise in the newspaper, however you’ll escape the attention of those not in the market for your product right now. Because of this fact you want tho aim your ad at price concious now buyers.

You decide on how your ad should look in the same way that you did when picking out a classified ad. Look for ads that catch your eye and have a feeling consistent with your identity. Then look for that ad in papers 6 monthes, 1 year, and even 2 years in the past for that same ad to see if it is successful. Model your ads from those that have been successful.

Now place different ads in those papers in your area each providing a different coupon and ask customers to bring it with them to your store. Now analyze the pull of different papers and ads. From your analysis cut out the losers and then work on analyzing deeper which ads are effective and lastly which day of the week is most effective. Continue reading Marketing Examples Newspaper Ad Tips

Marketing Examples: Flyers & Brochure Tips

Today, I’m going to provide specific tips on creating inexpensive Flyers and Brochures. If you haven’t already, read my articles on Copy Writing:

Flyers and Brochures

Circulars or flyers are inexpensive ways to sell a specific product or service. On the other hand brochures can be inexpensive or quite expensive ways to prove to your customers that your business is for real.

I’ve never known these two mediums to work without the use of tele-selling or canvassing. However as the strength of personal letters increases in cooperation with other mediums, the same holds true for circulars. Brochures on the other hand should be used to enforce your identity, sell services, and high value products. Continue reading Marketing Examples: Flyers & Brochure Tips

Marketing Examples: Writing Copy Pt 3

I’ve been getting a lot of emails asking for more tips on writing effective copy, so I compiled more tips for you. Enjoy!

A Few More Tips on Strengthening Your Copy

  • Straightforward Copy should be devoid of style or rhetoric it merely states the facts.
  • Story copy starts off with a human interest story and then comes a story in which the moral is that you should buy the product.
  • You and me copy speaks directly to the customer in a chatty way just as a salesperson would talk with a prospect.
  • Imaginative copy heightens the reader’s interest by describing it in fantastic ways. Continue reading Marketing Examples: Writing Copy Pt 3