Now we are going to take a look at both an extremely powerful way to market as well as an easy way to lose money, radio advertising. The worst disasters in marketing that I’ve heard have all been in this form of marketing. People have told me stories of how they have lost hundreds and thousands of dollars marketing on the radio and they all occured because these people were uninformed on how much money it takes to market here.

I’ll now give you some tips so that you will know if radio marketing is for you. To properly market on the radio you must achieve 3 to 5 net impressions for 16 weeks and continue from that point on with 3 to 5 net impressions 3 out of every 4 weeks. On average this means you will have to run 10 to 16 ads per week to gain that many impressions depending on the strength of the station your going to run your ads on. This amounts to $4000 or more per week on. If that cost scares you do not use radio advertising. Continue reading Marketing Examples: Radio Advertising →