I’ve been getting a lot of emails asking for more tips on writing effective copy, so I compiled more tips for you. Enjoy!

A Few More Tips on Strengthening Your Copy

• Straightforward Copy should be devoid of style or rhetoric it merely states the facts.
• Story copy starts off with a human interest story and then comes a story in which the moral is that you should buy the product.
• You and me copy speaks directly to the customer in a chatty way just as a salesperson would talk with a prospect.
• Imaginative copy heightens the reader’s interest by describing it in fantastic ways. Continue reading Marketing Examples: Writing Copy Pt 3 →