Anyone that reads my articles realizes I read many books, but today I want to focus on just one because I think it’s one of the best I have ever read. It is called Influence: The Psychology of Persuasion. There are many theories involving how we can best negotiate. In this article and the next I’ll go further into how we make decisions. Now I’ll briefly go through some of the amazing ideas brought up in this book.

How People Make Decisions

Because we live in an extremely complicated environment we use short cuts to make nearly every decision. Our mind flashes back to previous events instantly when a decision is to be made and we act accordingly based off of previous results. If you are able to understand the shortcuts that people use you are able to negotiate to your own advantage.

Like I wrote in previous articles on Indirect Hypnosis, familiarity in the presentation of information speaks more truth, than the facts presented. If you present information using a persons chosen meta-program they will be much more inclined to believe it, because it falls inline with their level of thinking. Here are my articles on Meta-Programs if you are unaware of that term.

Think of it this way. We can easily fall into the habit of going to the same restaurant or store, because it is familiar and you know what you will get there. We develop these habits because our brain likes to have access to shortcut solutions to problems. Hence, you feel hungry so go to McDonald’s. What many people don’t know is that we have numerous habits that we are unaware of. Continue reading Theory Negotiation: Bargaining for Advantage →