Common Website Mistakes
Most people think their websites should look like a brochure. If they do this they are missing out on the opportunity to:
If your site looks like an advertisement you will never be able to use it successfully to get business. Gen X and Gen Y, who make the majority of their purchases online, are not persuaded to through traditional marketing. See my article Generation Marketing for more info on that subject.
Most Web Designers Don’t Know How to Make a High Traffic Site
Most web designers spend all of their time working on the appearance of the site. Most don’t:
How to Make a SEO Website
You have to use the right web site platform. In my opinion, that platform is WordPress. It is completely free and here is a WordPress Video Tutorial, that will teach you how to use it.
You also must change the focus of your site. Minimize your advertising and instead focus on the people that will by from you. Devoting your site to buyers rather than your products might not make sense to you. Your product or service is secondary when you market on the web.
You must provide a buyer focus because:
Other Website Tips
Search Engine Keyword Optimization
Before you can SEO your content, you have to know who your visitors are. You also must figure out what phrases they are using to find your website content.
Chris Anderson wrote a great book called The Long Tail. In the book he explains that you can drive tons of traffic to your site by focusing on niche phrases rather than highly competitive words and phrases.
So search engine keyword optimization is best handled this way for the term bicycles. While “Bicycle” gets 11,000,000 hits per month, you’ll never capture that phrase because of competition. Instead make your site number 1 when they type in less competitive phrases, like:
These phrases have a much lower level of competition and if you capture them you’ll earn an extra 140,000 hits per month. Not to shabby!
Rank Optimization is best achieved by targeting the vast number of underserved audiences. Don’t focus on creating a one size fits all website, but instead focus on the niches. How do you find the niches:
What are People Searching for
Free SEO Tools
You’ll also be interested in Free SEO & Page Rank Software
How to do SEO on your Content
After you find your phrases:
What you Should Write About
To find out what you should write about just visit the blogs and forums that your target market uses. Interact with those that you find there. I talk about how to do that in Social Network Marketing. Then write about the questions that you find unanswered there.
Focus on Attracting Browsers
There are two ways people interact with websites. They either search or browse. Most websites make the mistake of attracting searchers that stop by for a minute and then leave again.
By providing links to similar articles you are providing answers to questions that visitors never thought to ask. You can also attract more browsers by:
Most people who try to create a viral article or video fail. I have done a ton of research in this area and have interviewed people who created viral articles and video and here is what I found.
Those that have successfully gone viral many times state that they have many more failures for every success. They state that you need to:
Then one day, the article you thought nobody would read, will become your biggest hit.
That’s All Folk’s
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