Ramona wrote in an asked, “I’d like more information on social network marketing. How do you use social networks to drive people to your website?”
I’m going to answer this question over the next 2 articles, because this is a complicated question. In this article I specifically answer:
In the next article, I’ll talk about:
Social Network Marketing
I think most people fail at marketing through social networks because:
Use Blog Forums to Drive Traffic to Your Site
Most people ignore less crowded areas, such as blog forums. Blog forums provide you with the opportunity to contribute answers to specific questions.
When I first started writing my blog, I didn’t know what to write about. So I went to a site called Technorati, that categorizes all the blogs on the internet. I knew I wanted to write on technology, psychology and health. So, I followed this procedure:
Most of my traffic, to this day, comes from this process. Is it time consuming? Yes, but I guarantee it will work!
I do pretty much the same thing on You Tube. If a popular You Tubber, posts a “Question of the Day”, that I can contribute to, I post a video response that points to my website.
Forum Mistakes
Most people who try to promote themselves on forums fail because they act like advertisements. They either:
What you Should Do on Forums
Marketing Your Website on Twitter
Ask yourself, would you go to a networking event and scream at the top of your lungs, “My Widgets are on Sale?” That is exactly what people do on Twitter, and then wonder why they don’t get results.
I wrote an article on How to Get More Twitter Followers, but since then I’ve found a better way to attract people on Twitter. It is very hard to attract people to your website through Twitter, without tricks, because:
Twitter Tricks
Your goal on Twitter is to get involved in small niche areas there. In your right sidebar in Twitter, click on Trending. The most talked about topics on Twitter will then pop up. You can search for Trends in multiple states and countries here.
You may not recognize the web address in that Tweet? You can shorten the length of you website addresses at bit.ly. People do this on Twitter to conserve space. Just follow these steps to shorten your web page address:
Search for Questions on Twitter
Since my blog is dedicated to answering questions, I know what questions people ask on Twitter. If I want people to know about my diet page, I search for those questions on Twitter. It’s often best to surround your search phrase with quotes “ “.
Then after I swim through a sea of marketing Tweet’s I find real question’s that I can provide real answers to. Just drift your mouse over the question on Twitter and the word Reply pops up. Click Reply and send your answer. They will appreciate it and will maybe re-Tweet it for you.
A Few More Tip’s on Twitter
Marketing Your Website on Facebook
I have found Facebook to be a terrible place to market yourself, but I’ve had a little success. Again I used a tool that most people ignore. People go to Facebook to:
I’ve only found one way to get people to go to your website through Facebook. And, no they won’t even go if you post interesting articles on your blog!
The only way to drive traffic is to create a Facebook Group. I show you how to set one up in this article How to Create a Facebook Group. If you pick an interesting movement for people to follow, they will often abandon Facebook and go to your website.
Sorry, that’s all I have on Facebook? If you have any tips, leave them in the comment section below.
Marketing Your Website through Newsletters
Every time I make a new newsletter, I get a 15 – 20% jump in web traffic for the next 4 – 5 days. I wrote an article on How to Set Up Email Newsletters. You also want to follow these tips:
Marketing Your Website through YouTube
40% of my website traffic comes from the video’s and forum questions I post on You Tube! Here I just follow the same rules I follow when I write comments on web site forums.
I wrote an article on How to Video Blog. Even though I personally don’t follow those rules, I really should. You can see my video’s all over this site.
More Social Network Marketing Tips
That’s All Folk’s
If you have any questions or comments, leave them in the comment section below. Next time I’ll explain the anatomy of a Search Engine Optimized Blog Article.
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