In the last article in my indirect hypnosis tutorial, I talked about how Milton Erickson used conjunctions to hypnotize people indirectly. Very specific Conjunctions and other phrases are used to link both the descriptions of what is occurring and the commands. If this doesn’t make sense read the previous Indirect Hypnosis article.
As you read these techniques, think about how often they are used on you by advertising and politicians.
Here is an example using an average political advertisement:
- Make a statement that is perceived true: “I’m Paul Jones and I want to clean up Washington”
- Make another statement that is true: “I’m not a career politician, I’ve never served in government”
- Make a statement that is kind of true: “The (opposition party) is completely responsible for the (insert issue government is blamed for)”
- Make a statement that is even more untrue: “The (opposition party) is completely corrupt”
- Make a statement that is all, but completely untrue: “I can fix the government”
- Make a statement that is totally untrue: “If the (opposition party) is elected, they will rob you of all your freedoms”
- After the viewer is hit with these statements, a suggestion is made, “Vote for Paul Jones!”
- If the ad is crafted right, all of these statements will be connected with the conjunctions I list below.
Here is the Milton Erickson process broken down into steps:
- Talk about a current experience: “As you sit here, listening to the sound of my voice…”
- Insert a conjunction: I’ll give a ton in this article.
- Make a suggestion: “You feel more and more relaxed.
Ways to Trick the Mind
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