In this article on Negotiation, I’ll go further into “How We Make Decisions”. This information comes in part from a book called Influence: The Psychology of Persuasion, which is one of the best books I’ve ever read. Part one of this article can be found here Theory Negotiation : Bargaining for Advantage
Bandwagoning
As I explained in the last article, we make split second decisions by taking short cuts based off of previous events. We also determine what is correct by finding out what other people think is correct. This is called bandwagoning.
Bandwagoning is so powerful that 95% of people base their decisions on what the majority is doing vs. the proof. This rule becomes even more powerful when we observe the actions of people that look like us. Continue reading Theory Negotiation : Bargaining for Advantage Pt 2



