Category Archives: Marketing

Marketing Sample Plan, Generation Lead Marketing, Marketing Strategic Plan, Business Sample Plan, Sample Design, Samples Flyer, Samples Business Card, Logo Brands, Brochure Ideas Design

Marketing Examples: Most Amazing Signs

One of the number one ways to make your business seem legitimate is to have an amazing sign. For some reason many business owners don’t have, or choose to use inferior signs. For those people that understand the importance of a great sign, I’ve assembled a list of some of the most beautiful sign samples I’ve ever seen. Use them as an example of what your sign should look like.

Put a sign like these in front of your place of business and wait for the customers to come pouring in. If these signs are used in collaboration with my store front and interior examples, watch out!

You can click the images for a bigger view of each sign. If you want to see more articles like this, comment below.

Sample Sign WinfreysSample Sign Virgin Megastore Continue reading Marketing Examples: Most Amazing Signs

Marketing Examples : Best Store Interiors

A few articles ago I wrote about the Best Store Fronts. I will soon post a large assortment of beautiful signs, for all the people that have been asking for those. Today I’ll show you some of the most beautiful Store Interiors. These are the best of the best. I hope you enjoy them and if you have any other requests, post them below. -Think Tank

Store Interior for William SonomaStore Interior for Urban Outfitters Continue reading Marketing Examples : Best Store Interiors

Marketing Examples: Radio Advertising

Now we are going to take a look at both an extremely powerful way to market as well as an easy way to lose money, radio advertising. The worst disasters in marketing that I’ve heard have all been in this form of marketing. People have told me stories of how they have lost hundreds and thousands of dollars marketing on the radio and they all occured because these people were uninformed on how much money it takes to market here.

I’ll now give you some tips so that you will know if radio marketing is for you. To properly market on the radio you must achieve 3 to 5 net impressions for 16 weeks and continue from that point on with 3 to 5 net impressions 3 out of every 4 weeks. On average this means you will have to run 10 to 16 ads per week to gain that many impressions depending on the strength of the station your going to run your ads on. This amounts to $4000 or more per week on. If that cost scares you do not use radio advertising. Continue reading Marketing Examples: Radio Advertising

Marketing Examples: Direct Mail Tips

Recent Gallup polls found that direct marketing was the most common communications medium during the late 90’s. Direct marketing refers to direct mail, mail order, coupon advertising, telephone marketing, direct response tv, door to door salesman, web sites, or any other method of marketing that aims to make a sale right then and there.

89 percent of marketing directors use direct mail to generate leads, while 48 percent use it to generate sales Direct mail is very expensive and should never be tried without the help of a marketing company. But as always it is best to be informed before trying any new marketing medium.

How you can gain information on how to set up a great campaign is to take a look at the best in direct mail.

Successful Direct Mail Marketers:

Marketing Examples Newspaper Ad Tips

In this article I’ll give you tried and true ways to succeed through newspaper advertising. If you haven’t read Writing Headlines that Sell, Writing Copy that Sells, Writing Copy that Sells Pt. 2, and Flyers and Brochure Tips, you should read those first. There you will find out how to write great copy for your marketing pieces. Now that your ready I’ll cover the specifics on how to market through newspaper advertising.

Newspaper Display Ads
You’ll receive fast results when you advertise in the newspaper, however you’ll escape the attention of those not in the market for your product right now. Because of this fact you want tho aim your ad at price concious now buyers.

You decide on how your ad should look in the same way that you did when picking out a classified ad. Look for ads that catch your eye and have a feeling consistent with your identity. Then look for that ad in papers 6 monthes, 1 year, and even 2 years in the past for that same ad to see if it is successful. Model your ads from those that have been successful.

Now place different ads in those papers in your area each providing a different coupon and ask customers to bring it with them to your store. Now analyze the pull of different papers and ads. From your analysis cut out the losers and then work on analyzing deeper which ads are effective and lastly which day of the week is most effective. Continue reading Marketing Examples Newspaper Ad Tips

Marketing Examples Flyer & Yellow Page Tips

Today I’m going to give some tips on posting Flyers and Yellow Page Advertising. One is an inexpensive way to market and the other is more than likely a waste of your marketing dollars.

Posting Signs

By posting signs you will gain an inexpensive way to establish identity with but a small investment in time. As with all forms of advertising you will once again benefit from others hard work. Below is a list of places to both find and post signs:

Marketing Examples: Flyers & Brochure Tips

Today, I’m going to provide specific tips on creating inexpensive Flyers and Brochures. If you haven’t already, read my articles on Copy Writing:

Flyers and Brochures

Circulars or flyers are inexpensive ways to sell a specific product or service. On the other hand brochures can be inexpensive or quite expensive ways to prove to your customers that your business is for real.

I’ve never known these two mediums to work without the use of tele-selling or canvassing. However as the strength of personal letters increases in cooperation with other mediums, the same holds true for circulars. Brochures on the other hand should be used to enforce your identity, sell services, and high value products. Continue reading Marketing Examples: Flyers & Brochure Tips

Marketing Examples: Writing Copy Pt 3

I’ve been getting a lot of emails asking for more tips on writing effective copy, so I compiled more tips for you. Enjoy!

A Few More Tips on Strengthening Your Copy

  • Straightforward Copy should be devoid of style or rhetoric it merely states the facts.
  • Story copy starts off with a human interest story and then comes a story in which the moral is that you should buy the product.
  • You and me copy speaks directly to the customer in a chatty way just as a salesperson would talk with a prospect.
  • Imaginative copy heightens the reader’s interest by describing it in fantastic ways. Continue reading Marketing Examples: Writing Copy Pt 3

Marketing Examples: Writing Copy Pt. 2

[youtube]http://www.youtube.com/watch?v=fCxY_ObDqWA[/youtube]This article is a continuation of Marketing Examples: Create Ad Headlines that Sell. In this article I’ll go over the following:

Continue reading Marketing Examples: Writing Copy Pt. 2

Marketing Examples : Create Ad Headlines that Sell

[youtube]http://www.youtube.com/watch?v=fBDvLVxFa4E[/youtube]This article will show you the exact process for creating amazing advertising. It will cover the following topics:

Continue reading Marketing Examples : Create Ad Headlines that Sell

Marketing Examples : Most Successful Ads in History

Many websites give you marketing examples that are the prettiest, most creative, etc. Today I present the most successful 50 magazine ads of all time. What I mean by successful, is return on investment. So if you want to create a successful ad you should use the following ads as a template.

Are these ads creative? Yes, but not at the expense of providing enough information so that the client can make an informed decision on whether to buy. Each ad contains a powerful headline, normally one eye attracting image and more text than you’ll see in many unsuccessful ads of today.

The Marketing Examples below were successful because they were the first to:

  • Market through story telling
  • Turn a negative, of their company into a positive
  • Sell with a money back guarantee
  • Copy the look of the newspaper they appeared in
  • Use creative testimonials
  • Include a snip out request for more information
  • Use odd looking spokes people
  • Use take away sales techniques, ie. this might not be the product for you…
  • Tell the whole story with their photo
  • Include their interesting jingle in the ad
  • Show their product being used in odd ways
  • Use scantily clad women in the ad
  • Simulate using the product, in the ad
  • Provide samples of the product in the ad

Continue reading Marketing Examples : Most Successful Ads in History

Marketing : Targeting Customers Cost Effectively

This presentation will show you exactly how to create a cost-effective marketing plan. Some of the topics covered include:

Continue reading Marketing : Targeting Customers Cost Effectively

Example Business Plan

As a Banker, for the past 30 years, I have seen many types of Business Plans. This article will assist the reader with what answers a banker looks for and what areas should be covered in the Business Plan. A Borrower must learn how to effectively communicate with the Banker. Time must be spent on the Presentation to the Bank.
Continue reading Example Business Plan